Catalogue without a use case
Hundreds of products dilute attention. Start with a narrow problem, priority SKUs and named buyer groups.
Certification as theatre
Logos without exact product, scope, validity and applicable-market requirements create risk instead of trust.
Support that disappears
Industrial sales need technical answers, submittals, training, samples, visits, quotations and after-sales ownership.
What to verify
- No clear differentiation
- No test evidence
- No reference projects
- Unworkable pricing
- Poor lead times
- Unresolved channel conflict
- No technical response owner